In 2014 we began creating the Zulal Wellness concept on behalf of Msheireb Properties and HRH Sheikha Moza bint Nasser. Our work was completed in 2017 and we are please to see the torch passed to the capable group at Chiva Som.
Zulal was an incredible project! We devoted 2+ years of our creativity and knowledge to its development. Our role in this project was Conceptual Development and Technical Services. We created the story and backstory of the spa, the base of services, the brand language (visually and literally), and the overall business concept. Additionally, we worked alongside the project architects and designers to develop the design style, program, and layout.
Zulal recently received one of the highest international wellness industry honors, World's Best New Wellness Retreat 2020!
This concept was crafted from a simple seed idea to a unique and complete brand. With a great team of collaborators at Trilogy Spa Holdings, Spa Strategy, WATG and Wimberly Interiors, Msheireb Properties, Turner International Middle East, and a slew of others, we developed one of the most innovative and exciting destinations in the world!
We are proud to see so much of the original concept and the ideas and content remain. Also very happy to see Chiva-Som International Health Resorts Co., Ltd. will be caretaking this brand and raising it to another level.
Zulal was one of our most challenging and rewarding endeavors and I wish them the greatest continued success!
Zulal Wellness Resort by Chiva- Som nominated as “World's Best New Wellness Retreat” for 2020